BUFFALO RESPIRATORY THERAPY/ BRT
Privacy Policy
Effective Date: September 1, 2026
Last Updated: September 1, 2026
SMS Notice: SMS consent and phone numbers collected for text messaging are never shared with third parties or affiliates for marketing purposes.
CONTENTS
1 Overview
2 Information We Collect
3 How We Use Information
4 Who We Share With
5 SMS & Text Messaging
6 HIPAA & Health Information
7 Data Security
8 Your Rights
9 Cookies
10 Children’s Privacy
11 Policy Changes
12 Contact Us
INTRODUCTION
Overview
Buffalo Respiratory Therapy (“BRT,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit our website at www.buffalort.com, contact us, or use our services.
By using our website or providing your information to us, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website.
As a healthcare provider, we also comply with the Health Insurance Portability and Accountability Act (HIPAA) with respect to protected health information. Please see the HIPAA section below for details.
SECTION 1
What Personal Information We Collect
We collect information you provide directly to us, as well as information gathered automatically through your use of our website.
INFORMATION YOU PROVIDE
• Contact information — name, mailing address, email address, and phone number
• Communication preferences — including your consent to receive SMS/text messages
• Appointment and service requests — details submitted through contact or scheduling forms
• Insurance and billing information — when required to process a claim or payment
• Messages and inquiries — content you send us via email, forms, or text message
• Health-related information — only as necessary to provide respiratory therapy services, and subject to HIPAA protections
INFORMATION COLLECTED AUTOMATICALLY
• Device and browser data — browser type, operating system, IP address
• Usage data — pages visited, time spent, links clicked, referring URLs
• Cookies and similar technologies — see the Cookies section for details
SECTION 2
How We Use Personal Information
We use the information we collect for the following purposes:
• To provide, schedule, and coordinate respiratory therapy services
• To respond to your inquiries, questions, and appointment requests
• To send appointment reminders, follow-up communications, and service updates
• To send SMS/text messages you have specifically consented to receive
• To process insurance claims, billing, and payments
• To improve our website functionality and user experience
• To comply with applicable laws, regulations, and healthcare requirements
• To protect the security and integrity of our systems
We will not use your information for purposes incompatible with those listed above without obtaining your prior consent.
SECTION 3
Who We Share Personal Information With
We do not sell your personal information. We share information only in the limited circumstances described below:
HEALTHCARE OPERATIONS
• Treating providers and referring physicians — to coordinate your care
• Insurance companies and payers — to process claims on your behalf
• Business associates — third-party vendors who perform services on our behalf under HIPAA-compliant agreements (e.g., billing companies, electronic health record platforms)
LEGAL REQUIREMENTS
• When required by law, court order, or government authority
• To protect the rights, property, or safety of BRT, our patients, or the public
WHAT WE DO NOT SHARE
SMS consent and phone numbers collected for text messaging purposes are not shared with third parties or affiliates for their marketing or promotional use, under any circumstances.
We do not sell, rent, trade, or otherwise transfer your personal information to outside parties for their own marketing purposes.
SECTION 4
SMS & Text Messaging
When you provide your mobile phone number and consent to receive SMS communications from Buffalo Respiratory Therapy, the following terms apply:
TYPES OF MESSAGES
• Appointment reminders and confirmations
• Follow-up care instructions or check-ins
• Administrative notifications related to your care
MESSAGE FREQUENCY
Message frequency varies based on your appointments and care needs. Standard message and data rates from your mobile carrier may apply.
OPTING OUT
You may opt out of SMS communications at any time by replying STOP to any text message from us. You may also contact us directly to remove your number. After opting out, you will receive a single confirmation message, then no further texts.
SMS DATA SHARING
SMS consent is not shared with third parties. Your mobile number and consent to receive text messages will never be sold, shared, or transferred to any third party or affiliate for marketing or any other purpose.
HELP
For help with SMS, reply HELP to any message, or contact us at the information listed in the Contact section below.
SECTION 5
HIPAA & Protected Health Information
As a healthcare provider, Buffalo Respiratory Therapy is subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected health information (PHI) — information that identifies you and relates to your health, healthcare services, or payment for care — is governed by our separate Notice of Privacy Practices, which describes your rights and our obligations regarding your medical information.
Our Notice of Privacy Practices is available upon request and is provided to patients at the time of service. Please contact us if you would like a copy.
SECTION 6
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
• Secure, encrypted data transmission (SSL/TLS)
• Access controls limiting information to staff with a need to know
• Regular review of our data collection and storage practices
No method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.
SECTION 7
Your Rights
You have the following rights regarding your personal information:
• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Deletion — Request deletion of your personal information, subject to legal or regulatory retention requirements
• Opt-out of SMS — Withdraw consent to receive text messages at any time by replying STOP
• Opt-out of marketing — Unsubscribe from non-essential communications at any time
To exercise any of these rights, please contact us using the information in the Contact section below. We will respond to your request within a reasonable time frame.
SECTION 8
Cookies & Tracking Technologies
Our website may use cookies — small data files placed on your device — to improve site functionality and analyze traffic. We may use:
• Essential cookies — required for the website to function properly
• Analytics cookies — to understand how visitors use our site (e.g., Google Analytics)
You can instruct your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of certain parts of our website.
SECTION 9
Children’s Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
SECTION 10
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
SECTION 11
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have a concern about how your information is handled, please contact us:
Buffalo Respiratory Therapy
Buffalo, New York
Website: www.buffalort.com
We will do our best to respond to all inquiries promptly and to resolve any concerns you may have.
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